MADE "OFFICIAL SUPPLIER TO THE SPANISH CROWN" IN 1905, Loewe had since reigned as the epitome of Spanish luxury fashion, preserving its heritage through fine products and elegant campaigns. Though classic, the fashion house does away with stereotypes, employing for various lines, creative new interpretations of what it means to be luxurious.
For the current Oro Collection campaign, Loewe adopts an edgy new attitude. Younger, hipper models sport t-shirts, tattoos, shaved heads and piercing alongside Loewe's signature handbags and luggage.
Here, one defining look for the campaign. Could this be Loewe's own Lisbeth Salander?
Loewe Oro Collection 2012, www.loewe.com