EST. 2009

October 11, 2018

That Angelou

"PERFECTLY IMPERFECT IS HARD TO ACHIEVE IN PRODUCTION, but I’m always trying to show our partners what I mean by using nature as a visual metaphor." shares Jasmin Larian Hekmat with Forbes, where she's been listed in 30 Under 30 for art and style in 2018. Indeed, while her label found its success with handbags made of materials from warm climates, such as straw, bamboo, and rattan, other pieces in synthetic still carry the brand's natural aesthetic.

Created in 2012, Jasmin Larian Hekmat's Cult Gaia produces heirloom pieces recognizable by their sculptural style. The handbags, shoes and accessories are first objet d’art, and secondly functional, so they are purposely designed to turn heads. The half-moon-shaped Ark bags were a fashion phenomenon in 2016, taking over fashion editorials and celebrity feeds. The Babe takes the form of an actual piglet with shoulder straps.

Cult Gaia's Babe, Ark, and Lilleth bags in bamboo and straw:

My current pick is the Angelou, which is essentially a giant tassel braided around two rings. Like most other Cult Gaia bags, the Angelou is delightfully impractical, as objets d’art are.

How to wear it? Travel someplace warm, potentially coastal, attend a dressed-up function either by day or night. Fashion is really only partly about items, and mostly about lifestyle. Design a life, and the right things slot in.

Cult Gaia Angelou, Babe, Ark and Lilleth,


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