IMAGINING A NEW EPISODE FROM THE LIFE OF COCO CHANEL, Reincarnation is a musical short accompanying the house's Paris-Salzburg Métiers d'Art show. Starring Pharrel Williams and Cara Delevigne as Austro-Hungarian royalty reincarnated into hotel staff, the seven-minute film touches on the origins of the iconic Chanel jacket, which took inspiration in those worn by lift boys at the Schloss Mittersill. Geraldine Chaplin also appears in the film as Coco Chanel, alongside a most fashionable cast.
The film's soundtrack CC the World was written and composed by Pharrell, who playfully nods to Chanel's double-C logo, as well as Empress Elisabeth "Sisi" of Austria. With background hints of Lakmé's famous Flower Duet, the track features a duet between Pharell and Cara Delevigne who renders forgivable vocals. Say what you will, the song actually sticks.
Chanel's Métiers d'Art was born in December of 2002, and held yearly since. Producing ready-to-wear collections by various artisans in fashion, footwear and costume jewelry, the show celebrates traditional craftsmanship outside the traditional fashion schedule. Following dreamy destinations such as Moscow, Monte Carlo, Shanghai, Byzance and Bombay, Salzburg sets the scene for 2014's spectacle.
Old world opulence meets pop-culture cool. What a glorious lens with which to "CC the World".
Reincarnation film by Karl Lagerfeld, www.youtube.com