EST. 2009

April 25, 2013

Those Other Stories

GOLDEN STEPS. FOLD-SHOP-FOLD. BUTTONED-UP SEA WAVES. The setting, characters, conflicts and resolutions are yours to fill in as H&M's newest venture & Other Stories provides the rest of the elements for telling your very own fashion story. Lingerie, nail color, fragrance, eyewear and skincare, on top of shoes, bags and ready to wear, encompass personal style beyond clothing, serving to inspire new expressions and interpretations of a theme.

With creative ateliers in Stockholm and Paris, the line's products and pieces are nothing short of charming, inscribed with a clean Swedish aesthetic while punctuated by French joie de vivre. On a personal note, I find the items very wearable. Nothing too over or underdressed, and nothing I can't take the metro in.

Free from overpowering silhouettes and intricacies, the focus goes back to the wearer; their inherent movement, bearing and manner of dressing. As the brand asserts, "Personal style tells a story."

& Other Stories begins a new chapter for Barcelona's storytellers-to-be, with a first shop in Spain opening this Saturday, April 27, at Passeig de GrĂ cia 8.

& Other Stories on